Client Spotlight: How Corey Went to Attract Destination Elopements with SEO + Pinterest
You know that feeling when you know your content has potential—but you just don’t have the time or systems to make it work for you? Corey Lynn Tucker felt that too.
An incredible photographer specializing in wildly intentional elopements, Corey was no stranger to the power of blogging and SEO. She even liked it (gasp). But between travel, shoots, and client care, consistency was out the window, and inquiries weren’t as steady as they could be.
Fast forward to today? Her inbox includes inquiries from Patagonia, Grand Tetons, and Acadia. Let’s talk about how we made it happen!
The Before: Knowing the Value but Not Having the Time
Corey came to me after working with another blogger who didn’t quite hit the mark. She understood the long game of content marketing and wanted someone she could trust to:
Keep her blog and Pinterest active, optimized, and aligned with her brand voice
Turn her galleries into strategic content that actually brought dream clients her way
Give her back the time she was spending trying to DIY her content
"I just didn’t have the time to do it consistently or effectively," Corey shared. "Paula has been money well spent."
Pinterest + Blogging = Duo Management Magic
We partnered through my Duo Management package, which combines:
SEO-focused blog writing
Done-for-you Pinterest management
Monthly analytics, reporting, and light accountability (because creatives are busy and reminders help)
Corey appreciated not just the deliverables, but the process.
“Working with Paula has been so easy and joyful. She's kind, responsive, organized, and totally in tune with both SEO and storytelling.”
Bonus: We also bonded over our cats. (Important detail.)
The Strategy + My Process
When a new client starts working with me, I take the time to truly get to know them—their business, goals, voice, and dream clients—so I can create a custom strategy tailored to their brand. That’s exactly what I did with Corey (and what I’ll do with you too!).
The process starts with a detailed onboarding questionnaire. From there, I go through your existing content (if you have any blogs already), suggest edits or reworks where needed, and build out a strategy based on your goals and what your ideal clients are actually searching for.
Each blog I plan and write is created to:
a) speak directly to your dream clients
b) help you get found on Google through local keywords (like Acadia elopements!)
c) save you time by covering FAQs and streamlining your client communication
Working with me is always a collaboration. I’m not here to call the shots or make you follow a rigid plan. We’ll talk things through, make sure everything feels aligned, and you’ll always have the final say. And if you ever have a gallery you’re super excited to share or want to pivot and blog something fresh, we can totally adjust. Strategy is our starting point, but we keep things flexible so they stay relevant to your evolving business.
Even when we have the calendar lined out, you’ll fill out a short monthly blog questionnaire before I write. It’s quick and painless (promise!), and still way easier than writing a whole blog on your own. It also helps me bring your voice into the copy so it feels personal and true to you.
And here’s where the magic really happens—combining your blog content with Pinterest.
Pinterest is amazing for getting your work in front of new people, but it’s your blog and website that actually turn clicks into inquiries. That’s why I recommend pairing the two (like Corey did!). We’ll take each blog and repurpose it into strategic Pinterest content so you’re showing up on two search engines. That means more visibility, more reach, and more dream clients finding you without doubling your workload.
The Results: Destination Inquiries + Marketing Confidence
Since we started working together, Corey has:
Landed multiple inquiries tied directly to the blogs we created
Seen increased visibility in search
Grown confidence in her long-term marketing
Gotten time back to focus on her creative zone of genius
"My content is finally working for me behind the scenes while I’m out photographing, traveling, or planning for clients."
She even started recommending me to other photographers in her circle. Because when you find someone who gets your voice and knows SEO? You keep them.
Corey Lynn Tucker Photography in Action for an Acadia National Park elopement :)
Thinking About Outsourcing? Corey Says This:
“Hiring Paula is money well spent. She’s the real deal. If she lived closer, I swear we’d be meeting for coffee every month. Her energy, reliability, and genuine kindness are everything."
If you’re ready to get off the social media hamster wheel and let your content do the heavy lifting (like, Patagonia-level lifting), Duo Management might be your next best step. Curious what it could look like for you? Send me a message and let’s have a no-pressure chat!